There are some albums and songs that feel like events. They
seem to carve out a place not just in the musical landscape, but in the
personal lives of the listeners. I remember exactly where I was when I first
heard Exmilitary. In hindsight I feel
pretty naïve about this, but I truly felt like in a few years people could
measure time by what came out before and what came out after. By now it seems
pretty certain that, 2011 was not 1977 and Death Grips are not the Sex Pistols.
You could potentially blame this on external factors. Its
obviously harder for anything to have such a large impact in the Digital Age.
But I think the difficulty of this is overblown and I still believe that Death
Grips could have spurned the 21st century’s equivalent of punk (in
fact, the first piece I ever wrote on music was about this very topic). The
biggest thing standing in their way is Death Grips themselves.
For me, and many others, the group had an unexpectedly
dominant 2011. Exmilitary came from
pretty much nowhere. I listened to it more than any other album, and it was
ranked highly on a number of year-end lists. They weren’t getting widespread
radio play, but there was something for the hipster music press, hip hop heads,
and college frat parties. Despite a sound that was brash and even nihilistic
enough to put off many, it really seemed like they were one crossover hit from
spreading like wildfire. Unfortunately, 2012 was full of disappointments musically
and publicly.
The year started on an exciting, if unexpected, note as the
band signed with the major label Epic and announced that they would come out
with two albums. At the time, it seemed like they really could take over.
Their first album of the year, The Money Store started things off on an ambiguous note. There were
positive signs: the cover was maybe needlessly crass, pornographic even. But it
seemed to be the band’s message that their vision was singular as ever and that
the major label signing wasn’t going to change anything other than how widely
they would be distributed. It also contained some excellent songs, including
closer “Hacker,” possibly their best song to date.
But as a whole, the album doesn’t work nearly as well as the
debut. For one, while I wouldn’t remove a single thing from Exmilitary, there is a decent amount of
filler here. On a few songs it sounds like the band is just going through the
motions and following a formula without any real vision. The album also just
isn’t that fun.
That may not be the first word that comes to mind when
considering anything by Death Grips, but its a crucial piece of what makes them
work. Exmilitary is downright
vicious. At times it seems like they’re beaconing the apocalypse. But at the
end of the day, you can sing along to just about everything. Perhaps the biggest
difference between it and subsequent albums is the fact that they leave no room
to breathe. Nearly every song is filled to the brim with a sonic assault. Admittedly,
this is probably an intentional choice by the band and it does up the intensity.
But ultimately, it just makes the listener care less.
Soon after the album’s release, Death Grips cancelled all
dates on their scheduled international tour. They justified the cancellation by
claiming that they needed time to finish their second album of the year, but
this was the beginning of a frustrating pattern of the band’s disrespect towards
both their label and their fans. In many ways, this fits the image that Death
Grips cultivate in their music, but it’s a huge reason why they will never take
off to the “next level.” In this day of Kickstarter and instant information
transfer it is necessary for bands to cater to their audience, at least to some
degree. Maybe this is a bad thing for music on the whole, but it’s a fact and
it likely won’t be changing any time soon.
Perhaps if the band’s next album had been a huge success,
all probably would have been forgiven. Unfortunately, No Love Deep Web committed a couple of sins. Its sound was
unremarkable and it brought with it even more off-putting controversy.
In isolation, it is a very good album. I prefer it to its
predecessor, though broader opinion seems relatively split.
The worst thing about it musically is that it sounds pretty
similar to The Money Store. It’s far
from an exact copy and for a lot of bands this wouldn’t be a problem at all.
But Death Grips has always promised innovation, and putting out a recycled
album is one of the least innovative things a band can do. In the long run, it
probably would have been better for the band if they put out a horrible album
that sounded nothing like their previous recordings.
Perhaps even worse was how the album was released. Epic
wanted to push back the release date, but the band refused and after some
squabbles leaked it on their own. In a nearly unprecedented case, public
opinion seems more in favor of the label than the artists. This was likely
because of the band’s earlier poor PR. And the fact that the cover was
literally a photograph of a penis only reinforced their image as childish
wannabe punks.
After this fiasco, Epic unsurprisingly dropped the group
from their label, and 2012 ended on an unsure note. To be fair, the band is
still in a pretty strong position. Both albums were critically acclaimed and
the Epic stint did raise their profile somewhat. And they are still one of the
most unpredictable groups currently working. But their potential to be a
landmark group is quickly fading. Its hard to see them putting out anything
better than what they’ve already made, or at least anything more exciting.
Worst of all, at this point its hard to divorce Death Grips
from their non-musical stunts. For many listeners they’re defined by obscene
album covers and petulant whining. When Exmilitary
first came out, the group was shrouded in exciting mystery. Outside of
drummer Zach Hill, the members were unknown, furthering their “coming out of
nowhere” aura. It seemed like they could do just about anything.
But by now the curtain has been lifted. Unless they turn
around and do something completely different (which, as stated, is entirely
possible), the rest of their career will likely be a series of pretty good to
very good albums that don’t really mean anything.